Marketing

CPD Approved

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.

Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.

Course Module Number Module Name Pass % Required

Facebook for Business 1 An Introduction to Facebook 75

Facebook for Business 2 Setting up a Facebook Brand Page 75

Facebook for Business 3 Administrating your Facebook Brand Page 75

Facebook for Business 4 Adding Content to your Brand Page 75

Facebook for Business 5 Custom Applications 75

Facebook for Business 6 Getting People to your Brand Page 75

Facebook for Business 7 Facebook Advertising 75

Facebook for Business 8 Getting Website Traffic from Facebook 75

Recommended System Requirements

Browser: Up to date web browser

Video: Up to date video drivers

Memory: 1Gb+ RAM

Download Speed: Broadband (3Mb+)

Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

CPD Approved

LinkedIn is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social networking for businesses. LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective. It’s a social network for professional people. Normally a person would create a LinkedIn profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities.

Course Module Number Module Name Pass % Required

LinkedIn for Business 1 Introduction to LinkedIn 70

LinkedIn for Business 2 Company Policies Relating to LinkedIn 70

LinkedIn for Business 3 How LinkedIn Works 70

LinkedIn for Business 4 Setting up your LinkedIn Profile 70

Recommended System Requirements

Browser: Up to date web browser

Video: Up to date video drivers

Memory: 1Gb+ RAM

Download Speed: Broadband (3Mb+)

Duration: 45 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

CPD Approved

 Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.

The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.

Course Module Number Module Name Pass % Required

Search Engine Optimisation for Business 1 Introduction to SEO 70

Search Engine Optimisation for Business 2 Link Building 70

Search Engine Optimisation for Business 3 On‐Site SEO 70

Search Engine Optimisation for Business 4 Social Media as part of SEO 70

Search Engine Optimisation for Business 5 Local Search 70

Search Engine Optimisation for Business 6 Pay Per Click (PPC) 70

Recommended System Requirements

Browser: Up to date web browser

Video: Up to date video drivers

Memory: 1Gb+ RAM

Download Speed: Broadband (3Mb+)

Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

CPD Approved

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

Course Module Number Module Name Pass % Required

Social Media for Business 1 Introduction 70

Social Media for Business 2 What is Social Media? 70

Social Media for Business 3 Introduction to POST Methodology 70

Social Media for Business 4 Websites and Microsites 70

Social Media for Business 5 Facebook 70

Social Media for Business 6 LinkedIn 70

Social Media for Business 7 Twitter 70

Social Media for Business 8 Blogging 70

Social Media for Business 9 Video 70

Social Media for Business 10 Bringing it all Together 70

Social Media for Business 11 Is Social Media Worth It? 70

Recommended System Requirements

Browser: Up to date web browser

Video: Up to date video drivers

Memory: 1Gb+ RAM

Download Speed: Broadband (3Mb+)

Duration: 100 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

CPD Approved

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with friends. In fact, there is no restriction to who or what can have a Twitter account and often a larger company such as Starbucks will also have individual accounts for each product such as Frappuccino’s and even individual store locations.

Using Twitter successfully requires a significant commitment of time – being active is key to your success. It’s all about the image you create, and the best‐viewed companies are the responsive ones.

Twitter is a real‐time information sharing network where users can share messages, news, images, opinions and links via short bursts of information called ‘tweets’ – these tweets have a character limit of 140 including spaces, which may sound very short but you might be surprised at how much you can get into a little space and how much influence that can have. Even though Twitter is a fairly simple service, it’s still important to understand the mechanics of it thoroughly.

Course Module Number Module Name Pass % Required

Twitter for Business 1 An Introduction to Twitter 70

Twitter for Business 2 Getting Started on Twitter 70

Twitter for Business 3 Using Third‐Party Applications 70

Twitter for Business 4 Being Social 70

Recommended System Requirements

Browser: Up to date web browser

Video: Up to date video drivers

Memory: 1Gb+ RAM

Download Speed: Broadband (3Mb+)

Duration: 55 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).